Memphis Business Journal: Coletta, renowned strategists discuss new vision for old ‘riverfront’

Memphis Business Journal reports on Memphis River Parks Partnership, the rebranding of the public-private partnership that maintains and improves the five parks districts on the Mississippi riverfront.

“Memphis River Parks: that name suggests where we are going to be, and that is not a series of fragmented public property but one beautiful, connected riverfront. ‘Partnership’ says, that’s how we have to operate to deliver that.” – Carol Coletta on rebranding the riverfront organization as one that works with and for the people of Memphis to trigger the transformative power of its river.