Measure What Matters: DIY Toolkit
DIY Toolkit

Parks, libraries, community centers and trails can connect people of all backgrounds, cultivate trust and counter the trends of economic and social fragmentation—yet continued investment and attention to these public places relies on our ability to measure that impact.

Measure What Matters is a DIY toolkit, developed in partnership with Interface Studio, for those interested in capturing and quantifying the beneficial social impacts of a city’s public places.

There are two tools available for download: an Observation Map, which guides the collection of data about how many people are visiting a site, when they visit, their activities and interactions with people around them through observation; and a Site Intercept Survey, which guides the collection of information from people through interviews about their perceptions of a particular space, demographic data and how a public place impacts the surrounding neighborhood.