Measure What Matters is a DIY toolkit, developed in partnership with Interface Studio, for those interested in capturing and quantifying the beneficial social impacts of a city’s public places.
Parks, libraries, community centers and trails can connect people of all backgrounds, cultivate trust and counter the trends of economic and social fragmentation—yet continued investment and attention to these public places relies on our ability to measure that impact.
There are five tools available for download:
- Site Intercept Survey: guides the collection of information from people through interviews about their perceptions of a particular space, demographic data and how a public place impacts the surrounding neighborhood.
- Neighborhood Survey: guides the collection of data on opinions about public space investments, levels of engagement, travel patterns, sense of safety, and connection to community.
- Local News Sentiment Analysis Tool: offers a framework for analyzing public perceptions of sites and neighborhoods through the lens of your city’s local news media.
- Observation Map: guides the collection of data about how many people are visiting a site, when they visit, their activities and interactions with people around them through observation.
- Tree Benefits Analysis Tool: designed to help you understand the ecological impact of your site’s existing tree canopy and the current and projected ecological impacts of additional tree plantings.
Measure What Matters: Executive Summary
Measure What Matters: Executive Summary
Download the DIY Toolkit Executive Summary
Site Intercept Survey
Measure What Matters: DIY Toolkit – Intercept Survey
Download the Site Intercept Survey Summary
Download the Site Intercept Survey Resource Kit
Neighborhood Survey
Measure What Matters: DIY Toolkit – Neighborhood Survey
Download the Neighborhood Survey Summary
Download the Neighborhood Survey Resource Kit
Local News Sentiment Analysis Tool
DIY Toolkit – News Sentiment
Download the Local News Sentiment Analysis Tool Summary
Download the Local News Sentiment Analysis Tool Resource Kit
Observation Map
Measure What Matters: DIY Toolkit – Observation Map
Download the Observation Map Summary
Download the Observation Map Resource Kit
Tree Benefits Analysis Tool
DIY Toolkit – Tree Benefits
Download the Tree Benefits Analysis Tool Summary
Download the Tree Benefits Analysis Tool Resource Kit
